Deciding on a name for your lawn care business is important as a great name forms a solid foundation for your brand to build upon.
This article sets out a number of things that you should consider before naming your new lawn maintenance business.
Mtd Mowers
Many small lawn care business owners go with a company name that incorporates their own name. Using your name can give customers the impression that they will be getting personalized, trustworthy service. The difficulties with this kind of name come when the business grows larger and the personalized service is no longer there or when the business is sold and the name is no longer relevant to the new owner.
Having a name that includes the area in which you operate such as Northview Lawn Services is great if you will always be working in that area. However if you grow beyond the area that your name suggests then the name becomes a little confusing.
The name of the business should clearly state what it is that the business does. So going with names that include 'lawn service' or 'lawn maintenance' in the title is one good idea. It is best if the name can be flexible so that you can choose to add other services at a later date. Don't limit yourself by including services other than lawn care in the title as you may discontinue those services at a later date.
Your lawn mowing business's name should be distinct and memorable. Coming up with a name that is clever or funny is also one way of using your name to stand out in the crowd.
Once you have chosen a name you should double check that it is not already in use by another lawn care operator or doesn't sound too similar to one of your competitors names. Checking to see if a suitable domain name is available for your future website requirements is also smart thinking.
A lot of goodwill or brand value will be built up in you lawn care business's name over time so you really don't want to have to change it in the future. It's important that you take the naming of your lawn care business seriously and start off with the great name that your company deserves.
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